Batch editing at scale: why SoftOrbits is the go-to tool for e-commerce teams

0
28

GistReel

SoftOrbits is an image data processing software development company that was created by Eugene Ustinenkov in 2006. Starting strong with its focus on batch processing tools, the company has quickly found its niche in the market and now boasts over a million yearly downloads and 300,000 users.

Considering just how much pressure e-commerce teams have to deal with today to deliver high-quality images at speed and scale, it is no surprise that SoftOrbits’ latest AI-powered batch processing editing tools have immediately become popular among this target audience, increasing the company’s overall software downloads by over 20%.

“While manual editing is still required for lots of different parts of the overall content creation process, some steps can already be relegated to AI tools — we speak of highly technical non-creative tasks that consume a lot of time, like removing backgrounds and adjusting lighting. Introducing AI-powered features that can do this for multiple photographs at once enabled SoftOrbits’ utilities to help teams deliver high-quality product images much more quickly without exhausting their employees,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.

Slow editing, outsourcing delays, and inconsistent quality have always been the main three issues for any e-commerce team. Now, thanks to advancements in AI technology and its clever implementation in some of the most popular utilities by SoftOrbits, teams can process huge numbers of images in minutes without any need for prior experience. There is no learning curve involved — SoftOrbits ensured that its tools are highly intuitive and easy to use for everyone.

As Eugene explains, these tools are designed to work best with collaborative workflows in mind: easy-to-apply presets and templates make interaction and transitions smooth, while one-click batch processing across folders and minimal training requirements ensure around a 40% faster turnaround in image editing, according to SoftOrbits’ internal data.

If you take into account the time and costs of the next best alternative, which is outsourcing, the results are even more convincing. As Eugene explains, in-house solutions were always preferable, but before AI came around, there were no ways to make them as efficient as they needed to be. Now the situation finally seems to be turning around.

“Like it or not, AI is good enough to deal with technical tasks without sacrificing quality, and that makes internal batch editing viable even for small teams. If you expect to effectively cut costs, save time, and improve visual consistency across catalogs at the same time, you have to use it nowadays —  otherwise, you will be left behind. We are happy that our tools were the perfect fit for so many teams, and we will commit to improving our solutions further to make them even more viable in today’s industry,” says Eugene Ustinenkov, CEO of SoftOrbits with over 10 years of software development experience.

Leave a reply